{"id":1656,"date":"2013-07-18T00:41:10","date_gmt":"2013-07-17T23:41:10","guid":{"rendered":"http:\/\/centrala.org.uk\/?post_type=product&p=1656"},"modified":"2016-07-18T00:41:28","modified_gmt":"2016-07-17T23:41:28","slug":"new-wanted","status":"publish","type":"product","link":"https:\/\/centrala.org.uk\/centrala_test\/product\/new-wanted\/","title":{"rendered":"New Wanted"},"content":{"rendered":"

A gridiron plan city, early morning. America, North. Wake-up alarm, commute. People\u2019s daily lives, the street, the gray square pattern background of offices opening for business. Suddenly, tearing past the crowd, a man makes off. Police. Pursuit. This man though is possibly the most insignificant character in town: a sandwich man. That’s just it. The sign he’s carrying, and that he won’t let go of, makes him precisely most remarkable.
\n\u201cNew\u201d: that\u2019s what he\u2019s publicizing. Novelty. Nothing less.
\nUndoubtedly, many things could be said about New WANTED: \u201cligne claire\u201d, minimalism, geometry, formal inventions, narrative denied… But the truth is that this is boogie-woogie intruding into Mondrian’s art, Alfred Hitchcock imagining James Stewart running directly into a set designed by Saul Bass.<\/p>\n